Salesforce Marketing Cloud Developer Exam Dumps - Check Free Marketing Cloud Developer Dumps Demo

Salesforce Marketing Cloud Developer Exam Dumps – Check Free Marketing Cloud Developer Dumps Demo

Eleanor2024-10-14T15:25:55+00:00

By Eleanor Salesforce, Salesforce Developer

IT students who hold the Salesforce Marketing Cloud Developer certification can prove that they have proven experience with the administration and configuration of the Marketing Cloud Email application, as demonstrated through the successful completion of the Salesforce Certified Marketing Cloud Email Specialist exam. Passing the Marketing Cloud Developer exam successfully can be guaranteed by ITPrepare, we have the Marketing Cloud Developer exam dumps with the correct exam questions and answers, which could be your best study materials online. Before getting the Salesforce Marketing Cloud Developer exam dumps, you can check free Marketing Cloud Developer dumps demo first to find the quality.

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1. A developer uses an API to send data to a Marketing Cloud data extension once every five minutes using the REST API. They notice data does not always write to the data extension, leading to data loss.

Which three best practices are recommended to avoid this issue? Choose 3 answers

In case of 'Not Authorized' errors, request a new Access Token and attempt the call again.

In case of Server errors, request a new Access Token before each request.

In case of Server errors, ensure the Server is available and attempt the call again.

Use Username and Password authentication instead of oAuth client ID and client secret.

Store the expiry of the access token to ensure a new token is requested if the old one is invalid.

2. Northern Trail Outfitters' account is configured with two child BU(s): US and Global. The account has a data extension In the Shared Data Extensions folder named 'MemberData'. This data extension contains basic address information, as well as Boolean fields labeled 'US' and 'Global'indicating to which business unit the subscriber belongs. Automation needs to be created in the US business unit to query all records in New York who are members of the business unit US.

SELECT * FROM MemberData WHERE State = 'NY' AND US = 1

What would cause this query to report the following error: "An error occurred while checking the query syntax. Errors: MemberData is not a known data extension or system data view. You can only query existing data extensions or system data views."?

Incorrect syntax; Query Activities are written in SOQL

MemberData should be prefixed with ENT

Query should check for a US value of True'

Query Activities cannot use the " wildcard

3. What can be created in Attribute Groups within Contact Builder? Choose 2.

Data Extensions

Relationships

Populations

Attribute Groups

4. Northern Trail Outfitters (NTO) wants to prevent competitors from receiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.

Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?

Auto-Suppression list

RaiseError AMPscript function

Exclusion Script

Try/Catch SSJS functions

5. Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named 'InStock' indicates whether the item is available.

Which snippet of AMPscript would return all products which are currently available?

LookupRows ('Ent. Inventory*, 'true', 'InStock')

LookupRows ('Ent. Inventory*, itemName, 'InStock', 'true')

LookupRows ('Ent. Inventory*, 'InStock', 'true', )

LookupRows ('Inventory*, 'InStock''true',)

6. A developer is using the REST Authorization Service to obtain an OAuth access token .

Which method should be used to include the access token in the API requests?

Include the header x-access-token: your_access_token

Include as a query parameter access_token=Y0UR_ACCESS_TOKEN

Include the header Authorization: Basic your_access_token

Include the header Authorization: Bearer YOUR ACCESS TOKEN

7. A developer is implementing a custom profile center and using the LogUnsubEvent request .

Which parameter is required for the event to be tied to the appropriate send?

JobID

ListID

Unsub Reason

SubscriberKey

8. Which SSJS library can be used in email messages? Choose 1.

Both

Platform

None

Core

9. Northtrn Trail Outfitters has set up their North American business unit to unsubscribe at the business unit level.

Which dataview would they query to identify all subscribers who are unsubscribed from that Business Unit?

ListSubscribers

_Subscribers

_BusinessUnitUnsubscribes

.Subscribers

10. A developer needs to configure an Email Send Logging Data Extension for a new business unit .

Which option should be used?

Create and ensure it has the name "Send Log"

Salesforce Support should create the data extension

Create from a copy of an existing Send Log in another business unit

Create using the SendLog Data Extension Template

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11. A developer is creating a CloudPage which accepts secure parameters via an email link and will submit those parameters to another CloudPage for data upsert. The page currently captures an Appointment ID parameter passed into it and sets the value to the variable caapptld. The developer does NOT want the Appointment ID to be visible to anyone using the form.

What is the best method to ensure the parameters are passed successfully to the data upsert page?

<input id="apptld" type="textarea" value»"%%«v(@>apptld)»%%" readonly>

12. Northern Trails Outfitters (NTO) developers want to use the Transactional Messaging API to send email receipts to customers.

What is the first step required to send using the API?

POST to /messaging/vl/email/messages/ with clientjd

Request a token using the vl/requestToken endpoint

Request a token using the v2/authorize endpoint

POST to /messaging/vl with clientjd and client_secret

13. Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.

Populations are used to create large subgroups Contacts.

Populations need to be added to an Attribute Group.

No more than three Populations should be created.

Populations should be used for segmentation

14. A developer, who is new to Marketing Cloud, needs to design a landing page for a new customer. They choose to use Server-Side JavaScript (SSJS) due to their extensive knowledge of JavaScript from previous projects.

Which two features would the developer be able to leverage in their Server-Side code? Choose 2 answers

Wrapping of AMPscript in SSJS code

Direct modification of the DOM

External Libraries to extend functionality

Include Try/Catch blocks within the code

15. A developer needs to determine why a Query Activity in an Automation has failed.

Which three scenarios could have caused this? Choose 3 answers

The query takes more than 60 minutes to run.

The query is returning more than one million rows.

The query results in duplicate rows not allowed by the primary key.

The query is not returning a value for a non-nullable field.

The query is inserting a value that is larger than the size of a field.

16. 1.A developer wants to personalize a welcome email with the recipient's first name from the Customers data extension, which is different from the targeted sending data extension named NewSubscribers. Both data extensions contain the unique identifier in a field named CustomerKey .

Which AMPscript Syntax would populate the first name personalization as requested?

%%=Lookup('Customers', 'FirstName', 'ContactID', CustomerKey)=%%

%%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%

%%=Lookup('Customers','FirstName','CustomerKey', 'CustomerKey')=%%

%%=Lookup('NewSubscribers','FirstName','ContactID',CustomerKey)=%%

17. A company needs to retrieve a large number of rows from a data extension via the API.

Which two solutions would optimize the performance? Choose 2 answers

Use the REST API instead of the SOAP AP

Use the AMPscript API functions on a CloudPage.

Use the ContinueRequest feature.

Use a SimpleFilterPart to retrieve small sets of relevant data.

18. A developer receives a 401 Unathorized HTTP status message from a REST API request .

What is the reason for this error?

The account lacks the privileges necessary to perform the request

The access token was not found in the request, or it is invalid or expired

OAuth is not supported for the requested resource

API requests are temporarily blocked due to too many concurrent requests.

19. NTO wants to trigger a receipt email via the SOAP API whenever a customer makes a purchase. Their developer wrote the call using the TriggerSendDefinition object and the Create method, but no emails have been sent during his initial testing .

Which object and method should the developer use?

TriggerSend object and Update method

TriggerSend object and Create method

TriggerSendDefinition object and Execute method

TriggerSendDefinition object and Update method

20. A developer needs to process a payload from an external system in a CloudPage.

What Marketing Cloud Server-Side JavaScript Platform function should be used for converting a string payload in JSON format to a JavaScript object?

Base64Decode

ParseJSON

CreateObject

Stringify

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21. A developer needs to configure a process that can store encrypted data from Marketing Cloud as a file on an external server .

What steps should the developer take?

Data Extract > File Transfer with Marketing Cloud Public Key

Create PGP Key > Data Extract > File Transfer with PGP checked

Shield Platform Encryption is required for encrypted data export

Data from Marketing Cloud cannot be encrypted

22. A developer identified duplicate contacts and initiated a Contact Delete process for 10 million subscribers .

How could the process be expedited?

Change the Suppression value to a larger value

Manually delete subscribers in All Contacts

Stop current delete process and delete smaller groups

Delete any unnecessary Sendable Data Extensions

23. What parameter should a developer include to ensure the MobileConnect Contact is tied to the Email Contact when making a QueueMO call for an existing email subscriber?

mobilenumbers

phonenumbers

emailaddress

subscribers

24. What is the operational order of the Contact Delete process for Marketing Cloud?

Delete initiated > Suppression phase > Final Deletion

Delete initiated > Final deletion

Delete initiated > Final deletion >Suppression phase

Data identified > Suppression phase > Delete initiated > Account page

25. NTO is using an asynchronous SOAP API call to the TriggerSend object to send order confirmation email to their customers .

Which API object and attribute should be used to retrieve the status of the API call?

Result Object and EmailAddress

Result Object and ConservationID

ResultItem Object and OrderID

ResultItem Object and RequestID

26. A developer wants to create an AMPscript FOR loop that populates HTML table rows based on the number of rows and data in a target DE.

Where should the developer place the FOR keyword to begin the loop?

Before the <table> tag

Before the <td> tag

Before the <tbody> tag

Before the <tr> tag

27. A developer wants to create a CloudPage which is linked from an email. %%[SET @point = RequestParameter(x) SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length(@point)>2 THEN SET @value = 2 ELSEIF Length(@point) >3 THEN SET@value = 3 ELSEIF Length(@point) >4 THEN SET @value = 4 ENDIF]%%

Which is the expected value of @value if x = 'Tacos'?

28. A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code.

Which syntax should the developer use?

< !- This is a comment

// This is a comment

-- This is a comment

/" This is a comment */

29. Northern Trails Outfitters is using REST API to send emails to customers after a purchase.

Which considerations should be taken regarding the token used in the API Call?

Make a token API call and re-use the token until the next API call fails.

Make a token API call before each triggered send API call.

Make a token API call and re-use the token for that subscriber.

Make a token API call and re-use the token until the token expires.

30. NTO had an Enterprise 2.0 account; subscribers unsubscribes from the business unit only. A developer is identifying subscribers who unsubscribed from any of the NTO child business units .

Which method would identify the most accurate status for subscribers of each business unit?

Create Data Extract of all Subscribers within the Parent Business unit

Create Data Extracts of All Subscribers within each Child business unit

Query unsubscriber from _Subscribers within the Parent business unit

Query status from _ListSusbscribers within the Parent business unit

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31. A developer wants to create a complex dynamic email with three different sections and four different possible content blocks In each section. The email will be sent to an audience of over one million contacts.

Which best practice should the developer use to ensure a blank email will not be sent?

Send a test of every possible version using Test Send

Review every possible version using Subscriber Preview

Create separate emails for each version

Confirm every version has default content

32. A developer wants to aggregate monthly energy usage data over a four month period for each subscriber within an email. The monthly usage values are stored in variables for each month in the following way:

How should the developer use AMPscript to generate the total?

SET @total - (@jan - 3fet - @mar @apr>

SET @total = AZD((@jan @feb) @mar) @apr)

SET @total - ADD(@jan,ADD(@feb,ADD(@mar,@apr)))

SET @total = (ADD(@jan,@feb), ADD(@mar, @apr))

33. A developer wants to implement a newsletter registration from on NTO's website. Prior to form submission, an email address provided by the visitor should be validated .

Which option could be used to support this scenario?

REST API, /address/v1/validateEmail route

SOAP API, Perform method with ValidationAction object

SOAP API, Describe method with EmailAddress object

REST API, /messaging/v1/domainverification route

34. A developer wants to build an email that dynamically populates the physical address of a company's locations using the variable ©address. The deployment goes to millions of subscribers and the developer wants the fastest possible performance.

Which AMPscript solution should be recommended?

%%[ SET @address = field(Lookcup("Building_Locations"/ "Address", "Id",@Id), "Address") ]%%

%% [ SET @address - field(Row(LookupRows("Building_Locations", "Address","Id"), 1),"Address") ]%%

%%; SET @address = LookupRows(Building_Locations", "Address", "Id") ]%%

%: SET @address = Lookup(''Building_locations'', Address'', ''id''@id) ] %%

35. A developer wants to inject a Contact into a journey using API .

What method and route would be used to accomplish this?

Post / contacts/v1/contacts

Post/v1hub/datevents/key:[key} /rows / {primaryKeys

Post/ interaction/ v1/events

Post/interaction/v1/interactions

36. NTO uses data extensions to manage the subscriber information used for their email sends, and those sends includes calls to update records with new or different subscriber information. The developer handling these records writes some AMPscript to check and see if the data extension containing those records updated using an InsertDE() call if the record doesn't yet exist .

Why would the developer receive an error stating the application cannot insert a duplicate value for the primary key in the data extension?

The InsertDE function will always insert two rows into a data extension as part of the call

The InsertDE function cannot be used with name and value pairs

The InsertDE function comes after the system added the row as part of the email send

The InsertDE function cannot be used at send time

37. A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms Marketing Cloud Connect is installed properly .

What should be confirmed next to continue troubleshooting the send's tracking information?

The audience was a Salesforce Data Extension containing the appropriate SFID

The email was sent to the All Subscribers list

The tracking destination folder was set to My Tracking

The audience was built using a Triggered Send Data Extension template

38. Certification Aid wants to add new customers to a cross-channel welcome campaign when they register on the company website .

Which API should be used for this? Choose 1.

Personalization Builder API

Event Notification API

Transactional Messaging API

Journey Builder API

39. A company need to retrieve a large number of rows from a DE via the API .

Which two solutions would optimize the performance? Choose 2

Use a SimpleFilterPart to retrieve small sets of relevant data.

Use AMPscript API functions on a CloudPage

Use the ContinueRequest feature

Use the REST API instead of the SOAP API

40. How can subscriber, system, and sendable Data Extension attributes be referenced for content personalization using SSJS? Choose 1.

<ctrl:field name="attributeName" />

<ctrl:attribute name="attributeName" />

<ctrl:var name="attributeName" />

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41. A developer is managing the data model programmatically and needs to access Attribute Group schema via the API .

Which API should the developer use?

Bulk

SOAP

XML

REST

42. An email requires custom AMPscript to append the subscriber's zip code to a link in the email. A field name zipcode already exist in the sending data extension. Its important Marketing Cloud tracks subscribers who click on the link .

Which two AMPscript functions should be used in the setup? Choose

2Lookup

Contact

RedirectTo

HTTPGet

43. A developer is using the legacy endpoint www.exacttargetapis.com and has been asked to switch to Tenant Specific Endpoints (TSEs) .

What is a benefit of switching to TSEs?

A longer lasting OAuth token

API calls will no longer fail

Gain access to TSE-specific REST routes

Improved API performance

44. What is the purpose of the IF statement below?

To handle when no row is returned by the LookupRows function

To handle when the subscriber is in a held status

To handle when images are broken

To handle when there are multiple records in the data extension for the subscriber

45. A developer created an email with AMPscript variable as the subject line. The subject line variable was recently updated, but when testing the email, the wrong subject line continues to appear in the inbox. The developer thinks another, outdated, subject line variable is declared within the email.

Where could the outdated variable be located?

In the HTML body which is processed after the Text body

In the Text body which is processed after the subject line

In the Text body which is processed after the HTML body

In the HTML body which is processed after the subject line

46. A developer wants to create an HTML table where rows will alternate background colors between white and red. The developer does not know how many rows will be sent within each email, and decides to use a loop and assigns the RowCount() of the table rows to the variable @numerator .

What is the recommended AMPscript logic to determine the background color of each table row within the loop?

%%[IF DIVIDE(@numerator,2) =1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%

%%[IF SUBSTRING(DIVIDE(@numerator,2),1) = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%

%%[IF @numerator/2 = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%

%%[IF MOD(@numerator,2) = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%

47. Certification Aid sends an email to a newly imported List with Subscribers who have no associated Subscriber Key .

Which value will become the Contact Key? Choose 1.

Contact ID

Email address

Subscriber ID

Unique random number

48. NTO is using a mobile campaign to collect an email addresses of interested subscribers. Using AMPscript's API functions they will send a confirmation email when an email is texted into their short code .

Which two objects are required to successfully create a TriggerSend object? Choose 2

Attribute

TriggerSendDefinition

Contact

Subscribers

49. A developer wants to retrieve all records in the OrderDetails data extension which are associated with a particular customer.

Which two AMPscript functions would return a suitable rowset? Choose 2 answers

LookupRows

LookupOrderedRows

Row

Lookup

50. A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links .

Which SQL statement would produce the desired results?

A)

Option A

Option B

Option C

Option D

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51. Certification Aid wants to add records to a Data Extension using the SOAP API .

Which object can be used for this? Choose 1.

DataExtensionObject object

Subscriber object

Attribute object

DataExtension object

52. NTO uses an external CRM which only exports encrypted files. NTO's marketing manager team wants to use some of the subscriber data found in the CRM for future marketing sends .

Which three actions should be included in an automation given these requirements? Choose 3

Import definition to the necessary data extension

File transfer activity to the Import directory for decryption

File drop to the SFTP Root directory

File drop to the SFTP Import directory

File transfer activity to the Safehouse for decryption

53. Why would a developer use LookupRows Instead of the Lookup AMPscript function?

To return a complete rowset from the data extension

To stay at the limit of two Lookup calls in one email

To see how many rows are In a data extension

To access a data extension, as Lookup only targets lists

54. NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns. They request a developer to create a query which aggregates clicks grouped by language of the recipient. Language is stored in a Profile Attribute .

Which two Data Views would be included in the query? Choose 2 answer

_Subscribers

_AllSubscribers

_Click

55. A developer want to email a subscriber who is currently being processed for a Contact Deletion request.

When could the Contact be reintroduced after a Contact Delete operation has started?

Never

14 days after deletion process is complete

After deletion is fully complete

Anytime

56. Certification Aid wants to trigger and email send in Marketing Cloud when a purchase is made on their website .

Which API should be used for this? Choose 2.

Subscriber API

Email API

REST API

SOAP API

57. Which of the following is a valid comment within an AMPscript code block? Choose 1.

--comment

// comment

- comment -->

/* comment */

58. A developer wants to build an audience by identifying subscribers who opened a specific email .

Which query should the developer use?

SELECT * FROM _Open WHERE ListID = '1234'

SELECT * FROM _Open WHERE JobID = "1234"

SELECT SubscriberID FROM _Open WHERE JobID = "1234"

SELECT SubscriberKey FROM _Open WHERE JobID = '1234'

59. A developer wants to use the Marketing Cloud SOAP API to retrieve which subscribers were sent a particular email .

Which SOAP API object should be used?

Send

ListSend

SentEvent

LinkSend

60. A developer is experiencing timeouts when testing a SQL Query Activity in Automation Studio .

How should the developer optimize the query?

Configure a longer timeout period within Administration in Automation Studio.

Use intermediate tables to break queries into smaller parts.

Ensure all SQL Query Activities are in the same step in the automation.

Limit joins to the INNER JOIN within all SQL Query Activities.

Salesforce Marketing Cloud Developer Exam Dumps – Check Free Marketing Cloud Developer Dumps Demo

Salesforce Marketing Cloud Developer Exam Dumps – Check Free Marketing Cloud Developer Dumps Demo

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