Salesforce Certified Pardot Consultant Dumps With Actual Questions and Answers

Eleanor2024-10-14T15:17:37+00:00

By Eleanor Salesforce, Salesforce Consultant

IT students can choose to be Salesforce Pardot Consultants to prove they are able to design and implement solutions using Pardot’s marketing-automation capabilities that meet their business requirements and long-term engagement goals. Register for the Pardot Consultant exam now. We have the actual Pardot Consultant dumps with actual questions and answers for your preparation. Just download the pdf file and start learning all Pardot Consultant dumps questions and answers now. By the way, before taking the Pardot Consultant exam, you need to pass the Pardot Specialist exam as the prerequisite.

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1. LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program.

Which solution would you recommend?

Dynamic List

Test List

Static or Dynamic list

Static List

2. There is Custom Field Type in Pardot called Phone

True

False

3. Choose required fields while creating a Prospect

Company

CD Campaign

Profile

Score

Grade

Assign To

4. Which is true about Pardot Flile Hosting limits

No limits at all

Pardot Growth Edition: 100MB Pardot Plus Edition: 500MB Pardot Advanced Edition: 10GB

Pardot Growth Edition: 1GB Pardot Plus Edition: 5GB Pardot Advanced Edition: 10GB

Pardot Growth Edition: 500MB Pardot Plus Edition: 2GB Pardot Advanced Edition: 5GB

5. While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Pardot administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.

What next steps should decrease the transition time?

Offer more conversion points for visitors such as Pardot forms and landing pages.

Refine scoring and grading models to only give the Sales team the most qualified leads.

Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

Create lead nurturing programs to help the Sales team nurture leads until their deals close.

6. Lenoxsoft wants to continue to use their existing forms. Pardot form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Pardot with their Pardot campaign set to Salesforce connector.

With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements:

- New prospects are added to the New Lead engagement program and remain until they reach a score of 100

- Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program.

Based on the above, which process should the Consultant recommend?

Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.

Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list

Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list

7. LenoxSoft has a Pardot form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.

What method should be used to only add valid email addresses to their list moving forward?

Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

Edit the completion action on the form to only add to the list if the email address is valid.

Use the list to send a permission pass email and remove all hard bounces.

8. Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Pardot implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Pardot in order to meet their email send deadline.

Based on the above constraints, what should the Consultant determine to be the first steps in Pardot?

Set up a Pardot campaign, import necessary subscriber lists, and transfer email templates to Pardot.

Implement Pardot tracking code, set up email authentication, and create page actions for website views.

Create a folder structure, import, and map sales users, and transfer email templates into Pardot.

Set up email authentication, import necessary subscriber lists, and transfer email templates into Pardot.

9. Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Pardot. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Pardot.

How should the data be imported?

Import all prospect data and create a suppression list.

Import only the list of mailable prospects in Pardot.

Import unavailable prospects in Pardot; perform permission pass.

Import unmailable prospects in Pardot; mark as global opt-out.

10. How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Pardot Classic App

Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Pardot Lightning App

Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs

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11. Is it possible to split Dynamic List to other Dynamic Lists?

True

False

12. LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.

Which automation tool in Pardot should be used?

Dynamic list

Completion action

Automation rule

Segmentation rule

13. LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.

What approach should the Marketing team use to resolve this?

Set up scoring categories > copy the web pages to Pardot landing pages > put landing pages into Pardot folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email

Set up scoring categories > put the web pages into folders in Pardot > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program

Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program

Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email

14. A. Repeat Rule

B. Automation Criteria

C. Repeat Settings

D. Loop Settings

15. LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.

What should be implemented?

Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule.

Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.

16. It is recommended that Email Preference Center should use more than one page level depth

True

False

17. A Pardot administrator wants to enable the Engage Sales Tools page in Salesforce.

Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

Campaign send limits

A link to Salesforce Engage training resources

A link to assign licenses and permission sets

A link to download Engage Alerts for Mac

18. LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.

How should this be set up?

Configure Users > Send daily visitor activity emails by state

Configure Users > Send daily prospect activity emails by owner

Configure Users > Send Salesforce Engage report emails by team

Configure Users > Send starred prospect activity alerts by owner

19. LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.

They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.

Using this method, how should the team meet this need?

Create an automation rule that adds prospects to static lists to feed new programs after each entry.

Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.

Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

20. 1.What is true about grading? [Choose two answers]

A prospect can be associated to multiple profiles.

You cannot change the default profile criteria

Matching or unmatching a criteria will result in an increase or decrease of the grade by, or 3/3 of a grade.

All prospects start with a grade of

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21. "LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Pardot prospects?

Send an automated operational email to all prospects.

Send Engage emails to all prospect who are opted in.

Send a list email to all prospects who are opted in.

Send an operational email to all prospects.

22. A Pardot customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Pardot form on their Pardot landing page using this layout template, the form doesn't appear.

What could be the issue?

The landing page on a browser with the cookies cleared was not tested.

The same layout template on both the form and the landing page was not used.

The %%content%% variable tag in the layout template code was missing.

The form HTML embed code in the layout template code was not used.

23. LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

Once connected campaigns have been enabled, what approach should be recommended?

Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

24. LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Pardot landing page.

Which two places could this information be found? Choose 2 answers

The sum of total conversions from the form and landing page reports.

The Engagement Dashboard in B2B Marketing Analytics.

The total submissions reflected on the landing page report in Pardot.

The total submissions reflected on the form report in Pardot.

25. LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).

How should this be configured?

Create Pardot user records in one business unit, then use the business unit switcher to access each account.

Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.

Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.

Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

26. What are available Data Formats in Pardot Form Fields

Text

Number

Phone

Email with valid mail server

Email not from ISPs and free email providers

Date

Password

27. LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.

How could this be accomplished?

Remove tracking code from the website and create new sites for each country.

Create visitor filters for prospects that are known to be located in Europe.

Enable tracking opt-in preferences for visitors from specific countries.

Enable tracking opt-in preferences for all website visitors.

28. LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Pardot at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone.

Which of the following would be the appropriate course of action to take?

Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.

After being given their consent, go into their Pardot account settings and enable operational emails sending.

Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.

29. A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.

How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

Use the Salesforce Mobile App "Send an Email" button.

Use the Salesforce "Send Pardot Email" button.

Use the Salesforce "Add to Nurture" button.

Use the Salesforce Mobile App "Add to Nurture" button.

30. Which one is Pardot Video Connector

YouTube

Wistia

Vimeo

Dailymotion

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31. LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

Page action

Custom redirect

Completion action

Automation rule

32. LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.

How should this be set up?

Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper

Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

33. A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.

What should be created to notify the assigned user?

Segmentation rule based on the form submission

Automation rule based on the form submission

Dynamic list based on the form submission

Completion action on the form submission

34. How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Send using the form's completion actions.

Send using an automation rule

Use a dynamic list to use as a recipient list on an email send.

Send using a segmentation rule.

35. An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent.

Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

Set the intern up in the Default 'Marketing' User Role

Set the intern up in the Default 'Marketing Intern' User Role

Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

Create a Custom User Role with only the options to 'view'& 'edit' lists and 'view' emails selected

36. LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.

How should LenoxSoft add the prospects?

By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

37. The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.

All new leads from the event should be evenly distributed to their Chicago Sales User Group.

What would be the optimal sequence to meet these requirements?

Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

. A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"

Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

38. LenoxSoft asks their Pardot administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.

What should be configured to assign qualified leads as requested?

Create an automation rule to assign to a lead queue when the qualification criteria is met.

Create a completion action to assign to a group when the prospect reaches a score of 100.

Create an automation rule to assign to a group when the qualification criteria is met.

Create a completion action to assign to a lead queue when a high-value form is submitted.

39. LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form.

How would you have LenoxSoft automate the assignment?

Export the submission report & Import

Run completion Action on form Request a demo with action assign to user

Run completion Action on form Request a demo with action notify Admin

Run an automation rule to assign based on the « Request demo » Submission & prospect status field

40. What is true about completion actions? [Choose two answers]

Completion actions are retroactive and will apply to activities done before and after you apply them

Completion actions only execute for prospects. They will not affect visitors.

Completion actions can be criteria based.

Completion actions will not execute for image files.

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41. What is important to remember when creating custom prospect fields in Pardot? [Choose one answer]

Pardot cannot sync with multi picklist in Salesforce

The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Pardot to synch to both objects.

Pardot cannot sync with formula fields in Salesforce

You can only create 50 custom fields in Pardot.

42. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately.

What is the correct way to handle this?

Recommend that it is okay to send to purchased lists in Pardot.

Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Pardot.

43. LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2 answers:

The date LenoxSoft last compared data between the email provider and Salesforce.

How many emails a month were sent from the current email provider.

When was the last time a prospect was emailed in their current email provider.

Identify the currently mailable and unmailable prospects in their current email provider.

44. Select available Social Posting Connectors

Facebook

Twitter

Linkedln

Zone

Instagram

Tumblr

45. Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content.

What solution would you recommend?

Test list

Static list

Static list or Dynamic, both list can be used

Dynamic list

46. What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Kiosk/Data Entry Mode

ReCAPTCHA

"Not you?" Link

Progressive Profiling

47. LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions.

Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3

Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3

Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3

48. What type of fields are not supported by the Pardot sync

Geolocation

Lookup Relationship

Date/Time

Time

Text Area (Rich)

Date/Time

Formula

External Lookup Relationship

49. LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:

• Completed the "Product Interest" form

• A score higher than 100

• A grade higher than a C

• Is a member of the "Target Account" list

What should LenoxSoft use to accomplish this business requirement?

Automation rule and user queue

Automation rule and user group

Form completion action and user queue

Form completion action and user group

50. LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.

Why would this happen?

The prospects were set to "true" for opted out and set to "false" for do not email.

The prospects were on a suppression list used on the operational list email send.

The prospects are opted out of the list used on the operational list email send.

The prospects were set to "false" for opted out and set to "true" for do not email.

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51. LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".

What could be the explanation for this experience?

The campaign is not a connected campaign so the data is not syncing.

The Pardot users do not have the Pardot permission set and cannot see the data.

The engagement with those assets happened before the fields were added to the page layouts.

The data hasn't been refreshed in 24 hours so the values haven't been updated.

52. What type of Pardot field should you sync Salesforce Phone field

Phone

Text

Number

You can't do this

53. LenoxSoft would like to enable the Google AdWords connector in Pardot.

Which of the following would you NOT advise them on before they enable the connector?

They should ensure their URL structures can handle parameters before verifying the connector.

The connector cannot be linked directly to an MCC account.

The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

54. LenoxSoft does not use the Leads object in their Salesforce instance. This requires Pardot to create Contacts only if a new prospect record is created in Pardot and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.

How should LenoxSoft get started?

Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.

Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

Enable the reverse sync feature through Pardot Support and create an Automation rule to assign prospects to a user in a group.

Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.

55. A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.

Which automation tool should be used?

Completion action

Dynamic list

Segmentation rule

Automation rule

56. "LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.

What is the best way to allow sales to accomplish this?

Add contacts to the program's Campaign as campaign members.

Export contacts from Salesforce and import them into Pardot.

Use the Add to List completion action on forms.

Use the Add to Nurture action on page layouts.

57. How could LenoxSoft benefit from Engage Reports?

Sales Managers can analyze lead information like prospect activity, scores, and grades.

Users can analyze form submission performance for the prospects they have emailed.

Users can analyze the performance of their templated and non-templated emails.

Sales Managers can receive desktop notifications for their teams' email activities.

58. How many Social Posting Connectors is it possible to create

You can create as many Social Posting connectors as you want

One each type

Many but only one type

You can't use any Social Posting connector

59. Is it possible for many users to edit exact same Email Template simultaneously?

True

False

60. What is true about the Salesforce connector [Choose two answers]

When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.

You can connect Pardot to a Salesforce sandbox or production environment

Only lead, contacts and accounts are synchronized from Salesforce to Pardot

Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

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61. Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).

Which two steps should increase the number of qualified leads being passed to sales? Choose 2 answers

Improve prospect data by adding fields to existing forms and making them required.

Increase their scoring threshold to give the Sales team the most qualified leads.

Improve lead qualification efficiency by using automation rules for prospect assignment.

Increase gated content on the website to provide more scoring opportunities.

62. LenoxSoft has been using Pardot and Salesforce for one year and have enabled Einstein Behavior Scoring.

What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

To always book a follow up call with prospects and record notes from the call in the Pardot Notes field for future review.

To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.

63. A Pardot administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.

How should this goal be achieved in Pardot?

Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.

Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.

It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.

64. The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.

What feature should be recommended?

Pardot Grade field

Einstein Behavior Score

Einstein Lead Score

Pardot Score field

65. If someone opt-out's do we need to delete this Prospect record?

Yes, it is restricted by law

False. It is restricted by law not to email them, but we still can track the activity

66. The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads.

Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:

Form Report: Impressions

Lifecycle Report: New Prospects Created

Form Report: Conversions

Form Report: Submissions

67. LenoxSoft wants to optimize asset usage while discovering new audiences.

What tool should they use?

Einstein Lead Score

Einstein Campaign Insights

Pardot Business Units

Einstein Behavior Scoring

68. There is Custom Field Type in Pardot called Date

True

False

69. LenoxSoft's corporate marketing team has Pardot users who are users in all of their five Pardot Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.

How would user A accomplish this?

Instruct the user in the European BU to take a screenshot and email it to them to review.

Use the BU switcher in the North America BU to switch to Europe.

Create a custom user role in the European BU with access to the folder the program is in.

Log out of the North American BU and log into the European BU to review the program.

70. Which activity appears on a prospect's record when they submit a Pardot form named 'Contact Us' that resides on a Pardot landing page?

Pardot Successfully submitted the "Contact Us" landing page and form

Pardot Successfully submitted the "Contact Us" form

Nothing will display

Pardot Successfully submitted the "Contact Us" landing page.

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71. LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.

What combination of automation tools should LenoxSoft use to achieve this?

Automation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

Segmentation rule and completion action

72. What would an Administrator set up to have a document automatically download after a successful form completion?

Include a link to the content in the Thank You Content of the form.

Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."

Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

73. LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal.

They have the following requirements.

- Prospects with no Engagement custom field value should be added to the Training Engagement Program

- If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program.

What steps should Lenoxsoft take to achieve these requirements?

Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List

Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if:: Add to List

Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list

Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list

74. Why should a company assign prospects in Pardot via Salesforce active assignment rules instead of using other Pardot assignment actions?

The ability to allow Salesforce to overwrite an assigned user in Pardot

The ability to use existing complex Salesforce lead routing processes

The ability to assign prospects via automation instead of manually

The ability to assign prospects based on specific criteria being met

75. Pardot's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

Don't use false or misleading header information

Don't use deceptive subject lines

Identify the message as an ad

Tell recipients where you're located

Tell recipients how to opt out of receiving future email from you

Honor opt-out requests promptly

Monitor what others are doing on your behalf

76. The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria:

* Successfully complete a "Request a Quote" form, OR

* Has a score above 175 and a grade above B+

Which assignment model will best achieve their goals?

Completion Action

Automation rule match All

Automation rule match Any

Page Action

77. You have been asked to create a form that gathers information from prospects. This information should be available in Pardot as well as a custom build community site.

How would you achieve this?

Create a website form that integrates with a Pardot form handler, details are submitted to the community site using Pardot AP

Create a website form that submits the details to the community site and integrate it with a Pardot form handler.

Create a Pardot form and via an automation rule submit the details to the community site.

Create a Pardot form and via completion actions submit the details to the community site.

78. Which are Actions Available with Salesforce Connector (Choose three)

Add to Salesforce campaign

Assign prospect to queue

Assign prospect via Salesforce active assignment rule

Create a Salesforce event

Delete a Salesforce task

79. There is Custom Field Type in Pardot called Email

True

False

80. LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Pardot forms and assets.

What should be implemented to meet this requirement?

IP allowlist

Tracker domain

Custom redirects

Page actions

Page 9 of 10

81. LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot.

What should their first step in Pardot?

Import .CSV file containing custom field data into Pardot.

Manually create and map custom fields in Pardot.

Import leads and contacts from Salesforce into Pardot.

Enable custom field creation via the Salesforce Connector.

82. "LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.

What Pardot feature should be used to accomplish this marketing effort?

Create an automation rule with rules to segment the prospects and actions send the emails

Create a list using a segmentation rule, then use completion actions on a form for the actions

Create a static list to segment the prospects, and then schedule email list sends with completion actions

Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

83. LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Pardot to quickly be created in Salesforce with a single, specific record type.

Which set of actions would ensure this behavior?

Automatically assign all prospects in Pardot and review the Salesforce Connector user's permissions.

Create an Engagement Program in Pardot and verify the Salesforce connector.

Manually assign all prospects in Pardot and verify the Salesforce connector

Regularly export data from Pardot and data load file into Salesforce

84. LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.

What dashboard feature should be used?

Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.

Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

Select the "Accounts" filter that allows filtering by accounts created within the last month.

Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

85. Can Email Preference Center demand for logging in

True

False

86. A customer has a CSV file of existing leads and contacts they want to import into Pardot as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Pardot are linked to specific lead and contact records in Salesforce. Their Pardot account allows multiple prospects with the same email address.

What import method should be recommended?

Match records by CRM ID

Match records by Account ID

Match records by fuzzy match rules

Q Match records by email address

87. LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form.

They want to integrate this form with Pardot and the following requirements:

• Avoid duplicates in both Pardot and Salesforce.

• Segment prospects based on form views and submissions.

Which lead generation strategy would answer both pre-requisites?

Maintain the current form

Use another third-party form

Set up a form handler

Replace with a Pardot form

88. Upon provisioning Pardot, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created.

What would be the explanation for this new user?

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Pardot.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

89. Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page.

Which automation tool would best achieve this?

Create a form with a Completion Action to send a pricing sheet.

Create a Dynamic List based on page view to segment automatically

Create a special campaign to track pricing page views.

Create a Page Action set to Tag prospects as having viewed it and add them to a list.

90. A customer is placing Pardot tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.

How would a consultant explain the difference?

First-party tracking is not an option in Pardot, while third-party tracking is.

First-party tracking is domain-based while third-party tracking is campaign-based.

First-party tracking tracks prospects across different website domains, while third-party tracking does not.

First-party tracking does not use cookies, while third-party tracking does.

Page 10 of 10

91. LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.

What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

Enable two-click unsubscribe in Pardot.

Move the unsubscribe link to the header of the email instead of the footer.

Immediately send prospects the resubscribe email template.

Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

92. LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:

Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50.

Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150.

What ways would you recommend in this scenario?

Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

93. How many scheduled Engagement Programs is it possible to have

94. Lenoxsoft is transitioning from their current marketing automation platform to Pardot. They have a landing page that they wish to migrate over to Pardot and need to understand what steps are involved in order to maintain the page's existing look and feel.

What are the necessary first steps to migrate this landing page over to Pardot while maintaining the page's existing look and feel?

Import the HTML file into Pardot and apply it to the layout template

Create a Pardot landing page and import HTML from the landing page HTML

Create layout template and import HTML from the landing page URL

Import the HTML file into Pardot and apply it to the landing page

95. LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Pardot marketing efforts as well as Salesforce driven activity on the campaign.

Which features should they enable and utilize?

Connected Campaigns and Campaign Influence

Salesforce User Sync and Campaign Influence

Connected Campaigns and Engagement Studio

Campaign Influence and Marketing Data Sharing

96. What is available to choose within Repeat Rule

Days before eligible to repeat rule

Limit rule matches

Certain Prospects

Repetition Order

97. LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Pardot to increase the number of impressions across their online channels.

Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

Monitor no of visitors, social post enagements and natural search reports month over month

Monitor no of visitors, form conversion and email click-through rate reports month over month

Monitor no of prospects, social post enagements and paid search reports month over month

Monitor no of prospects, form submission and email open rate reports month over month

98. Check the lowest and the highest available Prospect's score in Pardot

A+

F-

99. One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

What is the optimal use case to segment these prospects?

Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

100. What three features in Pardot can utilize Handlebars Merge Language (HML) merge fields? Choose 3 answers

User Notifications

Social Posts

Dynamic Content

User Signatures

Email Templates

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